Позитивные изменения. Том 2, № 1 (2022). Positive changes. Volume 2, Issue 1 (2022) - Редакция журнала «Позитивные изменения»

STEPS TAKEN LAST YEAR

We create equal opportunities for people, which is why 10 % of our working places are reserved for people in difficult circumstances. The Company has a Corporate and Social Code to support employees. We allocate up to 10 % of our funds to charities and foundations we work with. Employee training at hiring and quarterly training aimed at clarifying the company's environmental policy and sustainability goals for the next three years (adherence to standards within the company). Conducting training events on greening their own lives for employees, with the aim of improving the environmental culture and health of employees. Corporate eco/health/social events for employees are held 4 times a year (Eco-races, Vyatka River Bank cleanup, Best Environmentalists of the Year Awards, Donor Day or Eco Debt Day, Second Life of Things).

SOCIO-ECONOMIC IMPACT

Produce household non-chemicals that keep people healthy, including those with atopic dermatitis, allergies and asthma.

Golubino

Cultural Landscape Park

https://clck.ru/eBYEs

"Golubino" Park is a place where comfortable conditions have been created for year-round recreation for guests wishing to explore the unique history and heritage of the Russian North and see the beauty of nature: canyons, winding rivers, waterfalls and karst caves. We offer cosy hotel rooms, a restaurant with northern cuisine, organization of excursions and transfers. By employing local people and creating attraction for the depressed area, we promote sustainable tourism where we carefully balance the interests of locals and visitors to the area, thus creating an interesting future.

PROBLEM TO SOLVE

Preservation of natural and cultural heritage of the Russian North.

ACHIEVEMENTS AND AWARDS

"Golubino” Park has won in three categories of the All-Russian project "OPEN YOUR RUSSIA”. Agency for Strategic Initiatives.

• The tours "Get to know the Russian North” and "Zapovednaya Chud” were among 30 winning itineraries selected by the competition committee chaired by the Deputy Chairman of the Russian Government, Dmitry Chernyshenko.

• The "Zapovednaya Chud” tour is among 10 itineraries recommended by the Federal Agency for Tourism (Rostourism) to apply for the "National Brand Route status”.

• The "Northern Canyons” tour was among the 10 winning itineraries in the nominations from the project partners. We were selected by Renaissance Insurance in the "Conquer the Four Elements category”.

RESOURCES RAISED IN 2021

Grant in the form of a subsidy to support public and entrepreneurial initiatives aimed at developing domestic and inbound tourism from the Federal Agency for Tourism — 3 million rubles.

STEPS TAKEN LAST YEAR

Deer Festival — an inter-regional event in support of indigenous minorities of the North (1500 participants) was held on March 08, 2021.

DIRECT RESULTS FOR 2021

Tourist flow: 18.5 thousand people.

SOCIAL EFFECTS ACHIEVED IN 2021

The project of author tours from local residents "It depends on me”, which allows solving social problems in small territories.

SOCIO-ECONOMIC IMPACT

LLC "Golubino” is an investment donor of the territory, a rare business in the area, which works to attract external financial flow. The park, using the funds of the investor and its own funds, is primarily developing the infrastructure, which is used not only by the visitors of the territory, but also by the locals.

You Social

We Create Space for the Best in a Person, Business, Community

https://clck.ru/TJqJt

Since 2016, we at You Social have been systemically engaged in implementing sustainable development projects. Over this period, our team has implemented 123 projects in 71 regions. We prepare non-financial reports, develop strategies for sustainable development, ESG, corporate diversity and inclusion, D&I, and integrate them in corporate business processes. We also develop in-house communities and implement social and ecological projects in cities of company presence and projects involving customers. We draw on our experience to offer solutions for all business development stages and at all scales.

PROBLEM TO SOLVE

Attracting investments and optimizing costs through the “green shift” in the company's activities and building a responsible brand. We are confident that the relation between environmental (E) and social (S) policies is not just that of interconnection, but interdependence, and we are ready to prove this using best practices and solutions that we develop taking into account the requirements of business, society and the state.

SOLUTIONS USED

You Social always focuses on all three aspects of ESG. We help companies establish a three-way communication where each participant receives meaningful benefits, whether it is improving the quality of life and well-being, reducing poverty or caring for the environment. Our team consists of more than 150 experts, which allows us to conduct nationwide research, initiate co-branding projects, create and support communities within companies, develop and implement educational programs.

STEPS TAKEN LAST YEAR

It has been a very productive year. Together with a University, we have created an educational project for regional ESG managers that allows employees to improve their skills, present their own project, defend it and proceed with its implementation, and enables organizations to gain a common understanding of ESG policies and actions.

We were engaged in the creation of a life cycle laboratory for a federal umbrella brand as part of a project to introduce the principles of closed-loop economy into the company's activities. Our efforts encompassed several areas: the Ecooffice project, the collection of E-waste, the creation of a responsible supply chain, an environmental educational program that helped involve employees in all ongoing processes.

For an international retailer, we have developed a strategy to provide equal opportunities to all social groups regardless of their physiological, ethnic, cultural, social and other backgrounds. As part of this